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If you have ever found yourself string to accomplish something and then destroying it, which is mixed association into brain can be called culprit. Perhaps your business has been moving in fits and starts, flourishing one day and struggling the next. What is this all about? It is a case of associating both pain and pleasure to the same situation.
One example a lot of us can relate to is money. On our culture, people have incredibly mixed associations to wealth. There is not double that people want money. They think it would provide them with more freedom, more security, a chance to contribute, a chance to travel, to learn, to expand, to make a different. But simultaneously, most people never climb above a certain earnings plate because deep down they associate having excess money to a lot of negatives. They associate it to greed, to being judge, to stress, with immorality or a lack of spirituality.
On the plus side they think such things as freedom, luxury, contribution, happiness, security, travel, opportunity and make a difference. But on the minus side, they think such things as fights with spouse, stress, guilt, sleepless nights, intense effort, greed, shallowness and complacency, being judged and taxes.
When you are deciding what to do, if your brain does not have a clear signal of what equals pain and what equals pleasure, it goes into overload and becomes confused. As a result, you lose momentum and the power to take the decisive actions that could give you what you want. When you give your brain mixed message, you are going to get mixed results. Thanks of your brain’s decision making process as being like a scale. If I were to do this, would it mean pain or pleasure? And remember, it is not just the number of factors on each side but the weigh they individually carry. It is possible that you could have more pleasurable than painful association abo toney, but if just one of the negative association is very intense, then that false neuron association can wipe out your ability to succeed financially.
